VISUAL IDENTITY
DGHE Adobe
Short Courses
Collaborated on Art Direction | Logo Lock-Up Design
Digital assets production | Social Media Strategy
Video production | Motion Graphics | Copywriting
Typography Design | Concept development
I worked with the DGHE team to create the visual identity and campaign for their new Adobe software short courses. I contributed to the design, researched ideas, and helped develop the tagline and copy. The goal was to create a bold, engaging campaign that would attract students and professionals to enroll.
The challenge was to create a distinct identity that stood out while staying connected to DGHE’s branding and adaptable enough for future courses like life drawing or printmaking. We developed a bold, minimal aesthetic using red and white, with subtle design elements referencing Adobe software.
For typography, we chose 'Ease' for the headlines. Its clean, geometric shapes and slightly condensed form strike a balance between modern design trends and professionalism, making it ideal for the creative yet industry-focused target audience. Paired with 'Effra' for body copy, the typography felt cohesive and refined.
In addition to being part of shaping the art direction and contributing to the copy, I created all video assets, including animated social media Reels and YouTube ads, which performed well. Weekly digital campaigns and print materials, like posters and flyers, supported the launch.
The campaign successfully introduced the courses, with animated content driving engagement and contributing to enrolments. This project demonstrated the importance of collaboration, strategic experimentation, and thoughtful design choices in crafting a flexible and impactful visual identity.
