FOR THE LONG TIME - RSA COMPETITION
Timeless
Identity for a non-profit charitable brand that collects damaged/ second-hand garments, up-cycle them providing new materials to redesign high quality, unique clothes and accessories.
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Timeless brand is sponsored by Innovate UK, a non-departmental public body funded by a grant-in-aid from the UK government, and donates its profit to Greenpeace and BBC Children in Need.
Fashion industry is the second most polluting industry that harms not only the environment, but also some peoples' life quality. Therefore, Timeless aims to set a new trend in fashion industry that creates a positive environmental impact. At the same time celebrates people who need to express their unicity and individuality through fashion. Also, people who have started to sense the global need to shift to a more sustainable life to ensure that the planet could be home not only for present generations but also for future generations.
The new brand is sustained by awareness advertising campaigns to support its vision of actively contributing and caring to leave a positive legacy to our future generations - a healthy Planet, and to connect with two target audience groups.
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