ADVERTISING CAMPAIGN | ART DIRECTION
HealthBus
Ad Campaign | Print Posters Design
Flyer Design | Copywriting | Art Direction
Rough sleepers often lose their lives on the streets due to a lack of timely medical care. HealthBus aims to address this urgent issue by offering respect, care, kindness, and support to those in need, emphasising that their lives matter too. Through collective contributions, HealthBus can create a positive and lasting impact, ensuring rough sleepers receive the help they deserve.
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The strategy is to create a dual-focus campaign that resonates with both its target audiences: patients and public health professionals. For patients, the approach involves using relatable photographs of rough sleepers, coupled with empathetic taglines that address their expressed and unexpressed needs, fostering trust and a sense of understanding. For public and health professionals, the campaign highlights the harsh realities faced by rough sleepers through compelling imagery and calls to action, encouraging their involvement and support to drive meaningful change.
I was responsible for the copywriting, art direction, and execution of the posters and flyer.
