![](https://cdn.myportfolio.com/fb3b8f10-f22c-4f5d-ba83-af1c04b35134/5b9ae711-adc9-4913-b14c-df9f52412979_rw_3840.jpg?h=ad806489722180e8e2cb2f8365d780b9)
ADVERTISING CAMPAIGN | ART DIRECTION
HealthBus
Strategy:
By employing photographs that allow rough sleepers to see themselves reflected, along with taglines that resonate with their spoken and unspoken needs.
Proposition:
HealthBus provides to rough sleepers respect, care,
kindness, support because their life matters too.
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![](https://cdn.myportfolio.com/fb3b8f10-f22c-4f5d-ba83-af1c04b35134/37871e26-c9ee-458d-becf-eee0c44f2d8f_rw_1200.jpg?h=ab178b651939d9ed0d14647fa1a7913c)
![](https://cdn.myportfolio.com/fb3b8f10-f22c-4f5d-ba83-af1c04b35134/cc62690e-0a57-4f9c-8c19-20626dfcfbd9_rw_1920.jpg?h=1b0a573e53849a2c4465d23071e2b4b0)
![](https://cdn.myportfolio.com/fb3b8f10-f22c-4f5d-ba83-af1c04b35134/9a3dfde8-6505-4e15-918c-77af61819f6e_rw_1920.jpg?h=23139313484cbd7d353210fa140b70ce)
![](https://cdn.myportfolio.com/fb3b8f10-f22c-4f5d-ba83-af1c04b35134/9cb770c8-a0cd-42aa-850b-c8f90f2d8ed1_rw_1200.jpg?h=da361694aa29e11b358cdfd4b58bdc9c)
![](https://cdn.myportfolio.com/fb3b8f10-f22c-4f5d-ba83-af1c04b35134/1ed96be6-7e8d-4771-8b87-d05076a6c336_rw_1920.png?h=8e803867d1ca12d6becf91282c74362e)
![](https://cdn.myportfolio.com/fb3b8f10-f22c-4f5d-ba83-af1c04b35134/7b09dc98-b68d-4c27-b2e9-7c54f06f04ce_rw_1920.jpg?h=d11e8e32b741ebbc5c31d2ec0af1a160)
![](https://cdn.myportfolio.com/fb3b8f10-f22c-4f5d-ba83-af1c04b35134/a64ed6b4-7a1e-4b0b-a292-5cd2ec57e4f1_rw_1920.jpg?h=49cb27920bccd9b86751f0081bf5bc19)
![](https://cdn.myportfolio.com/fb3b8f10-f22c-4f5d-ba83-af1c04b35134/5ada2306-3ab9-4e15-b148-1ea6e635b53d_rw_600.jpg?h=167643e278c515a57b0d041847834faa)
![](https://cdn.myportfolio.com/fb3b8f10-f22c-4f5d-ba83-af1c04b35134/a5070961-ce9d-436c-b7ac-cb8a457ea654_rw_600.jpg?h=79d5d17f5c7daf3052fa589b7ecb2cc7)
![](https://cdn.myportfolio.com/fb3b8f10-f22c-4f5d-ba83-af1c04b35134/01ddae73-08ba-4189-94cd-9e1862e81ba0_rw_600.jpg?h=9db06a5e506a506028d5745ef7d1c299)
![](https://cdn.myportfolio.com/fb3b8f10-f22c-4f5d-ba83-af1c04b35134/3180003e-2877-4b15-ab14-a72214dac787_rw_600.jpg?h=40481cb6a24a194183cd34b7f5379ff7)
![](https://cdn.myportfolio.com/fb3b8f10-f22c-4f5d-ba83-af1c04b35134/014366d5-79fc-45f5-9919-6500b54440b2_rw_1920.png?h=7433bfcfaac3cbe2bc2079b7af59b9b6)