SELF INITIATED PROJECT
Senses Institute
Identity for a mindfulness holistic branding world
specialising in a series of workshops in retreats in nature.
Senses Institute's objective is to empower people to improve and strengthen their well-being and physical health through relaxing activities and creativity in nature, and also, to actively contribute to helping vulnerable communities with poor mental health.
The brand offers the user the possibility to disconnect from their daily routines and participate in arts & crafts, yoga and forest bathing workshops in different woods in London and nearby. All the activities benefiting from or using the woodland setting: for example the art & crafts workshops would involve painting, collaging activities, photography, handmade objects made of leftover wood, leaves, flowers, stones.
Senses Institute's objective is to empower people to improve and strengthen their well-being and physical health through relaxing activities and creativity in nature, and also, to actively contribute to helping vulnerable communities with poor mental health.
The brand offers the user the possibility to disconnect from their daily routines and participate in arts & crafts, yoga and forest bathing workshops in different woods in London and nearby.
All the activities benefiting from or using the woodland setting: for example the art & crafts workshops would involve painting, collaging activities, photography, handmade objects made of leftover wood, leaves, flowers, stones.
The brand works in collaboration with Every Mind Matters, a program powered by NHS, Mental Health Foundation and Mental Health UK.
The collaboration with these programs provides the brand with qualified personnel that can offer counselling and support for the customers in need.
In addition, the artistic outcomes produced, and the accessories, are sold online and part of the revenue is donated towards the programmes which are helping further people with poor mental health.
The ads objective is to both engage and to remind the target audience, who experience often mental health conditions due to stressful, busy lifestyles, to relax and allow themselves to embrace nature.
